SAN FRANCISCO, Sep 15, 2008 (BUSINESS WIRE) -- Visa Inc. (NYSE:V)today announced TBWA Worldwide, an Omnicom
communications company, has been appointed its global lead strategic and
creative agency following a thorough review of Visa's
incumbent agencies. The agency consolidation which takes effect January
1, 2009, is expected to deliver creative synergies and other operating
and cost efficiencies to Visa Inc.
"As Visa has evolved into a global public
company, we challenged our agency partners around the world to provide a
unified approach to our marketing initiatives,"
said Antonio Lucio, chief marketing officer of Visa Inc. "This
decision reflects the creative strength and innovation of TBWA Worldwide
as well as their ability to deliver against Visa's
unique brand vision."
The Visa brand has come to symbolize convenience, flexibility, security
and global inclusiveness to hundreds of millions of consumers and tens
of millions of merchants worldwide. As one of the world's
most recognized consumer brands, Visa takes great care to manage the
Visa brand promise through innovative marketing and advertising programs
across the globe.
About Visa
Visa Inc. operates the world's largest retail electronic payments
network providing processing services and payment product platforms.
This includes consumer credit, debit, prepaid and commercial payments,
which are offered under the Visa, Visa Electron, Interlink and PLUS
brands. Visa enjoys unsurpassed acceptance around the world, and
Visa/PLUS is one of the world's largest global ATM networks, offering
cash access in local currency in more than 170 countries. For more
information, visit www.corporate.visa.com.
SOURCE: Visa Inc.
Fleishman-Hillard
Steve Hickok, 212-453-2353
hickoks@fleishman.com
or
Visa Inc.
Nancy Panter, 415-932-2123
npanter@visa.com