SAN FRANCISCO, Mar 12, 2010 (BUSINESS WIRE) -- Visa Inc. (NYSE: V) today announced that, in concert with U.S. financial
institution clients, it will soon introduce its new online shopping
tool, "Rightcliq(TM) by Visa." From comparison shopping, to delivering
special merchant offers, to managing payment options, to tracking the
delivery of purchases, Rightcliq will offer consumers a simpler and
smarter way to shop online. Visa is developing the new service to
deliver value beyond the payment transaction by enhancing and
personalizing consumers' online shopping experiences.
The company previewed Rightcliq at its investor conference in San
Francisco Thursday. The anticipated Spring launch follows several months
of live market tests. Following its public release, Visa intends to
continue enhancing Rightcliq, including features which may be based on
ongoing user feedback.
Rightcliq will combine Wishspace(TM) - a central location for storing items
that a consumer is interested in purchasing - with a "social shopping"
experience that will allow consumers to solicit opinions of friends and
streamlined checkout. Currently planned functions center on key shopping
activities:
Browsing, Comparing and Saving
Consumers will be able to add products to their Wishspace as they search
the Web and comparison shop, providing them with a single place to
store, organize and access their shopping research.
Special discount offers from a variety of merchants will be available
through Rightcliq. In addition to redeeming offers, consumers will be
able to easily share offers with their friends through a simple email
function or by posting offers on their personal Facebook pages.
"Visa has been making ecommerce safe, reliable and as convenient as
possible since the advent of online shopping - Rightcliq extends that
legacy," said Gerry Sweeney, global head of e-commerce & authentication,
Visa Inc. "This is about more than payment. Working with our financial
institution clients, we're challenging ourselves to develop new services
that enhance consumers' online shopping experiences. Today Visa is
synonymous with a better way to pay. Rightcliq is a key step toward
becoming the better way to shop."
Buying and Managing Payments
Users will be able to initiate purchases from Rightcliq or launch
Rightcliq as they are browsing any merchant website when they're ready
to buy. Rightcliq will automatically fill in purchase details including
a shipping address and payment account number. Its account management
function will let consumers safely store multiple payment accounts and
easily select the payment account they prefer. Consumers will also be
able to store and organize online merchant discount codes/offers in
Rightcliq for easy redemption at checkout. In addition to storing Visa
credit, debit and prepaid accounts, consumers will be able to store
other payment options, including competing brands, giving them maximum
choice and control.
Tracking Delivery
Rightcliq will enable consumers to track their purchases in one
convenient location. This removes the hassle of remembering tracking
numbers, digging through confirmation emails, or having to double-check
delivery dates. The information will all be stored in Rightcliq, giving
consumers more control over their online shopping experience.
About Visa Inc.
Visa Inc. operates the world's largest retail electronic payments
network providing processing services and payment product platforms.
This includes consumer credit, debit, prepaid and commercial payments,
which are offered under the Visa, Visa Electron, Interlink and PLUS
brands. Visa enjoys unsurpassed acceptance around the world, and
Visa/PLUS is one of the world's largest global ATM networks, offering
cash access in local currency in more than 170 countries. For more
information, visit www.corporate.visa.com.
SOURCE: Visa Inc.
Visa Inc.
Paul Wilke, 415-881-7995
globalmedia@visa.com