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FOSTER CITY, Calif.--(BUSINESS WIRE)--Aug. 13, 2013--
According to the Global Travel Intentions Study 2013 by Visa Inc. (NYSE: V),
U.S. travelers crave culture, are tech savvy and plan to significantly
increase their travel budget on their next international trip. Findings
revealed that travelers plan to spend 40 percent more on their next
international trip compared to their last trip, opposed to travelers
outside the U.S. who plan to increase travel spend by just 4.6 percent.
More than half of U.S. travelers surveyed plan and book their trips
using online review and booking sites and 38 percent choose destinations
rich in cultural experiences.
“Americans have a zest for travel and exploration and these survey
results hint at a growing appetite to increase travel budgets,” said
Nick Talwar
, head of North American Credit at Visa Inc. “With increased
spending budgets and the desire to manage expenses, traveling with an
electronic form of payment is becoming just as important as a passport.”
Leaving Cash at Home
U.S. travelers are more likely than their global counterparts to use
credit cards while traveling internationally (81 percent versus 74
percent) and, citing cash as cumbersome to carry around, most bring
minimal cash during trips. According to the study, having control over
their expenditures and security are the top two reasons why U.S.
travelers use cards (70 percent).
Results show that Americans enjoy treating themselves while on vacation,
with dining (29 percent) and retail (24 percent) accounting for the
majority of travel spend.
The Internet = Travel Agent
In an increasingly always-on society, U.S. travelers rely heavily on the
Web for planning their travel (79 percent versus 71 percent of
international respondents). The differences increase during the booking
phase, when Americans are about 20 percent more likely to use online
sources than their global counterparts. Americans cited travel review
websites and service provider websites and other online sources as their
most trusted online resources, with the ability to compare prices as the
most important factor in selecting what site to book through.
Picking a Destination
When choosing a travel destination, Americans place priority on the
area’s rich culture (38 percent) and good weather (32 percent). Based on
these decisions, it’s no surprise that U.S. travelers have their sights
set on trusted regional destinations, like Mexico, for their next trip.
While good weather is also top of mind for non-U.S. travelers when
seeking out their next travel adventure (34 percent), the demands of
their budget ranks second on the priority list (31 percent).
To learn more about the study and download infographics, visit Visa’s Online
Tourism Media Kit.
About Visa Inc.
Visa is a global payments technology company that connects consumers,
businesses, financial institutions, and governments in more than 200
countries and territories to fast, secure and reliable electronic
payments. We operate one of the world’s most advanced processing
networks — VisaNet — that is capable of handling more than 30,000
transaction messages a second, with fraud protection for consumers and
assured payment for merchants. Visa is not a bank and does not issue
cards, extend credit or set rates and fees for consumers. Visa’s
innovations, however, enable its financial institution customers to
offer consumers more choices: pay now with debit, ahead of time with
prepaid or later with credit products. For more information, visit corporate.visa.com.
About Visa’s Global Travel Intentions Study 2013
The Visa Global Travel Intentions Study 2013 was commissioned by Visa to
Millward Brown. Fieldwork was conducted between November and December
2012. It was based on online and offline surveys with 12,631 travelers
aged 18 and above, across 25 markets in Asia Pacific (Australia, China,
Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan,
Thailand), Europe (France, Germany, Russia, U.K.), Africa & Middle East
(Egypt, Kuwait, Morocco, Saudi Arabia, South Africa, UAE), and the
Americas (Brazil, Canada, Mexico, USA).
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20130813005356/en/
Source: Visa Inc.
Visa Inc.
Andy Gerlt, 650-432-2990
[email protected]