Team Visa Olympic Gold Medalist David Wise Appears at Shoptalk 2016
SAN FRANCISCO & LAS VEGAS--(BUSINESS WIRE)--
Today at industry retail show Shoptalk,
Visa announced that a new and diverse set of merchants across the web
including Alaska Airlines, Chick-fil-A, Cole Haan, Emirates and Wyndam
Hotel Group have signed on to offer Visa Checkout for fast and easy
online and mobile payments.
“The entire retail industry is changing – and we’re partnering with Visa
to ensure we are offering the best payment options for our customers,”
said Michael Prince, president and COO of Cole Haan. “With the addition
of Visa Checkout, we’re making it as easy for our consumers to shop on
their mobile devices as it is to swipe a card in our Cole Haan stores.”
A common challenge among online retailers, consumers often put items in
their carts, but ultimately abandon purchases because paying online,
particularly on mobile devices, is too complex. Visa Checkout was
designed specifically to solve this conversion issue, by enabling
payments in just a few clicks. A recent
comScore study found that Visa Checkout has a 51 percent higher
conversion rate among enrolled Visa Checkout customers when compared to
customers using a merchant’s traditional online checkout. This means
that shoppers who start a checkout process are more likely to complete
it, when using Visa Checkout. In fact, according to the comScore study,
enrolled Visa Checkout customers completed 86 percent of transactions
from their online shopping cart.
“Visa Checkout is how we’ve reengineered the card that people already
know and love to work as well online and on mobile devices as it does
today in physical stores,” said Sam Shrauger, senior vice president,
Digital Solutions, Visa Inc. “Visa Checkout is the cornerstone of our
digital product suite and is complemented by an array of innovative
solutions we have built for today’s merchants that are targeting the
connected consumer.”
Partners see results from Visa Checkout
“It was incredibly simple for us to integrate Visa Checkout into our
shopping site, and it’s already helped simplify the payment experience
for current customers while driving thousands of new digitally savvy
customers to HSN,” said Bill Brand, President of HSN. “Checkout is a win
for HSN and for our customers which is why we’re looking forward to
incorporating more innovative payments services from Visa across our
online properties.”
“Wyndham Rewards is the world’s simplest and most generous hotel loyalty
program, so it’s a natural fit for us to be the first hotel group
providing our millions of loyal members a simpler, easier way to book
via Visa Checkout and our Wyndham Rewards app,” Noah Brodsky, SVP
Worldwide Loyalty & Engagement. “We understand travelers’ time is
precious and this integration offers an easy, fast and secure mobile
booking option for any of our nearly 8,000 hotels worldwide.”
Visa Checkout is also expanding its engagement with financial
institutions. Bank of America recently
announced that it has pre-loaded its customers’ eligible Visa cards
into Visa Checkout from its online banking site, to make it easier for
individuals to enroll. This unique partnership and the popularity of
Visa Checkout among Bank of America customers has resulted in thousands
of new consumers enrolling in the service each day on average.
Growth of Visa Checkout
One of the fastest-growing consumer products in the company’s history,
Visa Checkout now has more than 12 million consumer accounts. Hundreds
of thousands of merchants and more than 675 financial institution
partners now offer Visa Checkout in 16 countries around the world;
expansion into five additional European countries and India will take
place by the end of 2016.
Visa Checkout merchants represent some of the world’s biggest retailers
including Best Buy, Fandango, Gap, Neiman Marcus, Pizza Hut, Staples,
Starbucks, Rakuten, Under Armour, Virgin America, Williams-Sonoma and
zulily. For a full list of participating merchants, and to learn more
about Visa Checkout’s benefits for merchants, issuers and consumers
alike, visit www.visacheckout.com.
Visa at Shoptalk 2016
Visa Checkout hosted the Shoptalk Poolside Cocktail Party at ARIA
hotel’s Yucca Pool on Monday, May 16. Team Visa Olympian David Wise,
freestyle skier and gold medalist, was on hand for introductions and
photos, which party-goers posted using #VisaCheckout.
About Visa Inc.
Visa Inc. (NYSE:V) is a global payments technology company that connects
consumers, businesses, financial institutions, and governments in
more than 200 countries and territories to fast, secure and reliable
electronic payments. We operate one of the world's most advanced
processing networks — VisaNet — that is capable of handling more than
65,000 transaction messages a second, with fraud protection for
consumers and assured payment for merchants. Visa is not a bank and does
not issue cards, extend credit or set rates and fees for consumers.
Visa's innovations, however, enable its financial institution customers
to offer consumers more choices: pay now with debit, pay ahead of time
with prepaid or pay later with credit products. For more information,
visit usa.visa.com/about-visa,
visacorporate.tumblr.com
and @VisaNews.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160517005712/en/
Source: Visa Inc.