Visa teams up with Minneapolis native Larry Fitzgerald & AP Rookie of
the Year Nominee Christian McCaffrey to provide select merchants and
fans a fast, secure payment experience
MINNEAPOLIS, Minn.--(BUSINESS WIRE)--
Visa (NYSE: V) today announced that it upgraded the point-of-sale (POS)
terminals of select Minneapolis-based small businesses, helping create
quicker, easier and more seamless payment experiences for their
customers. Visa has also upgraded 700 concessions and retail POS
terminals within U.S. Bank Stadium. As the preferred payment provider of
the NFL, Visa is helping these merchants upgrade their technology just
in time for Super Bowl LII, where an estimated 1 million people are
expected to flock to the host city.1
Yesterday, local merchants Four Seasons Curling Club, Penny’s, and
Misfit each had the opportunity to try out updated point-of-sale
terminals, courtesy of Visa. The terminals are equipped with a host of
innovative payment features including:
-
Contactless Technology: Contactless transactions allow
customers to simply tap to pay using their contactless card or
payment-enabled device, and are protected by multiple layers of
security. Customers can make contactless payments quickly and
effortlessly with a variety of payment-enabled devices, including
phones, smart watches, wristbands, and stickers.
-
Sensory Branding Demo: These terminals are programmed with
Visa’s recently
announced multi-sensory brand expression that allows merchants,
manufacturers and developers to implement Visa’s new suite of sensory
branding. Visa’s unique sound, animation and haptic (vibration) cues
signify completed, secure transactions in digital and physical retail
environments when consumers pay using Visa.
Star wide receiver and Minneapolis native Larry Fitzgerald and Carolina
Panthers running back Christian McCaffrey teamed up with Visa to make
the terminal upgrades a little bit sweeter, visiting each business and spending
time with their customers. Before testing his curling skills at the
Four Seasons Curling Club, Fitzgerald treated his curling teammates to a
hot beverage from Misfit, paying with a tap of his contactless prepaid
card.
“Visa is a company and a brand that has stood with me for many years
now,” said Fitzgerald. “It means a lot to be partnering with Visa to
bring magic to my hometown and help keep Minneapolis businesses on the
top of their payments game, especially during the Super Bowl when all
eyes are on our city.”
U.S. Bank Stadium Point-of-Sale Upgrades
To provide fans the best game day experience possible, Visa has enhanced
U.S. Bank Stadium’s point-of-sale terminals ahead of Super Bowl LII.
Visa has upgraded more than 700 concessions and retail terminals with
EMV contactless payment technology, helping lines for food, beverages
and souvenirs move more quickly throughout the stadium. Knowing that
football fans want to spend as little time waiting in line – and as much
time watching the action of the game – as possible, these upgrades will
help fans make speedy and secure purchases with a tap of their
contactless card or payment-enabled devices.
“As a proud NFL sponsor for more than 20 years, the Super Bowl is more
than a one-time moment for Visa - it’s an opportunity to enhance the
payment experience on game day and beyond, “ said Chris Curtin, chief
brand and innovation marketing officer, Visa. “In that spirit, we’re
proud to be giving back to Minneapolis, providing merchants inside and
outside U.S. Bank Stadium with cutting-edge, cash-free payment
technology that will help grow long-term customer loyalty and sales.”
As the preferred payment services sponsor for the NFL and all official
NFL events, Visa has a history of aligning with NFL stadiums to provide
a best-in-class payment experience for fans and merchants. Notably,
earlier this season, Visa outfitted Levi’s Stadium in Santa Clara, CA
with 550+ EMV contactless POS terminals to encourage the greater use of
mobile payments and contactless technology. Visa is looking forward to
showcasing the future of digital payments with fans everywhere as they
prepare for Super Bowl LII.
For additional information on Visa’s activities in Minneapolis, follow
along at @VisaNews on Twitter and visit www.visa.com.
About Visa Inc.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our
mission is to connect the world through the most innovative, reliable
and secure payment network - enabling individuals, businesses and
economies to thrive. Our advanced global processing network, VisaNet,
provides secure and reliable payments around the world, and is capable
of handling more than 65,000 transaction messages a second. The
company’s relentless focus on innovation is a catalyst for the rapid
growth of connected commerce on any device, and a driving force behind
the dream of a cashless future for everyone, everywhere. As the world
moves from analog to digital, Visa is applying our brand, products,
people, network and scale to reshape the future of commerce. For more
information, visit usa.visa.com/aboutvisa,
visacorporate.tumblr.com
and @VisaNews.
1 Minneapolis Super Bowl Committee
View source version on businesswire.com: https://www.businesswire.com/news/home/20180202005153/en/
Source: Visa Inc.