Visa Press Releases

Visa Direct Launches Stablecoin-Powered Money Movement as Pilots Move to Production

Thu, 15 Oct 2026 08:00:00 -0400

Inyo Global becomes the first enabler to bring Visa Direct's stablecoin-enabled prefunding into production, making stablecoin-powered money movement available for businesses that run cross-border payments through Visa Direct.

SAN FRANCISCO--(BUSINESS WIRE)-- Today, Visa (NYSE: V) announced the next phase of its stablecoin strategy as Visa Direct stablecoin capabilities advance from pilot stage to commercial deployment. The milestone marks an important step in bringing stablecoin-enabled money movement into real-world commercial operations. In the initial rollout, Inyo Global, a Visa Direct processor, is the first enabler of this new offering, powering it for eligible Visa Direct clients and partners¹.

Over the past year, Visa Direct has worked with clients and partners to explore how stablecoins can help improve the way businesses fund and move money across borders. As interest in faster, more flexible just-in-time funding solutions continues to grow, Visa is now seeing those efforts move beyond experimentation and into day-to-day business operations.

As part of this next phase, Visa is working with Inyo Global, a payments infrastructure provider serving money transmitters, fintechs, banks and payment businesses, to bring Visa Direct's stablecoin-enabled prefunding to market. Inyo has integrated the capability into its platform, giving the businesses it serves the option to prefund cross-border payouts through Visa Direct with USDC in near real time, rather than relying solely on traditional funding windows².

Through a single connection, Inyo's platform lets businesses onboard users, manage fraud and compliance, accept payments and send domestic and international payouts across more than 180 countries, powered by Visa Direct.

"The next chapter for stablecoins is adoption," said Vira Platonova, Global Head of Visa Direct. "Over the last several years, we've worked with several partners and clients to explore how these technologies can improve money movement. We're now seeing those efforts translate into live implementations, helping businesses access more flexible and efficient ways to fund and move money globally through Visa Direct, starting with Inyo Global as our first enabler."

Visa Direct Head Vira Platonova will discuss how stablecoins are reshaping global money movement during several Money20/20 USA sessions next week.

From Pilot to Production

In 2025, Visa introduced stablecoin prefunding and payout pilot programs through Visa Direct.
The pilots demonstrated how stablecoins could support cross-border funding, liquidity management and global money movement for eligible clients.
Today, those capabilities are moving from pilot programs and into real-world commercial operations.

Inyo Global is the first enabler to bring Visa Direct's stablecoin prefunding capability into commercial production.

"Innovation in money movement is ultimately about creating a better experience for customers, and that's exactly our focus at Inyo," said Robson Dantas, Chief Product and Technology Officer and co-founder at Inyo Global. "By integrating Visa Direct's stablecoin-enabled prefunding into the Inyo platform, we're giving the money transmitters, fintechs and payment companies we serve a new way to fund their payouts, one that is available around the clock and runs through the same Inyo APIs they already use."

The implementation builds on Visa's broader efforts to connect traditional payment infrastructure with blockchain-enabled technologies. By offering stablecoin funding and moving money, Visa is helping clients explore new ways to improve efficiency while maintaining the reliability, security and scale of Visa's global network.

Visa’s work with Inyo Global reflects growing demand for stablecoin-powered solutions that can help businesses manage liquidity, fund payment activity and move money internationally with greater speed and flexibility. As adoption continues to accelerate, Visa is working with clients and partners to bring stablecoin-enabled capabilities to additional money movement use cases around the world.

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, sellers, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

¹ Availability varies by eligibility and geography. Please refer to your Visa representative for more information on availability.

² Subject to applicable eligibility and availability requirements.

Media Contacts
press@visa.com
Jackie Dresch
Conor Febos

Source: Visa Inc.

Visa Receives Approval to Begin Preparations for a Domestic Business in China

Tue, 13 Oct 2026 00:11:00 -0400

SAN FRANCISCO--(BUSINESS WIRE)-- Visa (NYSE:V), a global leader in digital payments, today announced that it has received approval of its Application to Prepare from the People’s Bank of China (PBOC), which allows the company to begin formal preparations to establish a domestic bankcard clearing institution in China. This marks an important milestone toward the company serving China’s domestic payments market.

“The approval of our Application to Prepare marks a significant step forward in Visa’s long-standing commitment to China. We greatly appreciate the important role of the leaders of the United States and China in pursuing a constructive and strategically stable relationship between the world’s largest economies,” said Ryan McInerney, Chief Executive Officer of Visa. “For more than 40 years, Visa has been an active contributor to China’s dynamic payments landscape. We look forward to taking the necessary steps in the process, pursuant to the PBOC’s regulations, to begin operating domestically in China.”

China is one of the world’s most advanced and dynamic digital payments markets, supported by a highly innovative ecosystem and continued commitment to further financial sector liberalization. Visa looks forward to bringing its world-class innovation, security and reliability to Chinese consumers and businesses, contributing to the continued development of China’s domestic payments landscape.

Visa will continue its efforts to complete the process and begin domestic bankcard clearing operations in China.

About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, sellers, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

Media Contacts:
Fletcher Cook, 650-432-2990, Press@visa.com
Kara-Mae Lim, karlim@visa.com

Source: Visa Inc.

Visa to Announce Fiscal Fourth Quarter and Full-Year 2026 Financial Results on October 27, 2026

Thu, 08 Oct 2026 16:05:00 -0400

SAN FRANCISCO--(BUSINESS WIRE)-- Visa (NYSE: V) will report its fiscal fourth quarter and full-year 2026 financial results on Tuesday, October 27, 2026. After market close, Visa will furnish the results with the Securities and Exchange Commission and post them, along with accompanying financial information, on the Visa Investor Relations website. Visa will issue a news wire alert when the earnings materials are publicly available, including a link to those documents.

Visa’s executive management team will then host a live audio webcast beginning at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss financial results and business highlights.

All interested parties are invited to listen to the live webcast at investor.visa.com. A replay of the webcast will be available on the Visa Investor Relations website for 30 days.

Visa is currently in its customary “quiet period” during which time company executives will not be interacting with the investment community. This quiet period will be in place until fiscal fourth quarter and full-year 2026 earnings are publicly available on October 27, 2026.

About Visa

Investor Relations: Jennifer Como, 650-432-7644, InvestorRelations@visa.com
Media Relations: Fletcher Cook, 650-432-2990, Press@visa.com

Source: Visa Inc.

Visa Expands Fan-First Strategy with New and Renewed Team Partnerships Across Pro Football

Mon, 05 Oct 2026 08:00:00 -0400

Visa’s portfolio of 13 team relationships brings fans closer to pro football culture in some of the sport’s most passionate markets

SAN FRANCISCO--(BUSINESS WIRE)-- Visa (NYSE: V), a global leader in digital payments, is building a fan-first pro football platform designed to connect more directly with fans, teams, communities, and culture. The company is announcing new partnerships with the Los Angeles Rams, Los Angeles Chargers, Kansas City Chiefs, Washington Commanders, Dallas Cowboys, Houston Texans, and Philadelphia Eagles, and long-term renewals with the San Francisco 49ers, New England Patriots, Buffalo Bills, and Pittsburgh Steelers, alongside current partnerships with the Chicago Bears and Baltimore Ravens.

By building a portfolio of team relationships, Visa is able to create deeper engagement where fandom is most personal: in local markets, communities, and shared experiences. Through these partnerships, Visa will engage fans through game-day experiences, community programs, athletes and creators, client activations, and innovative commerce experiences that bring fans closer to the teams they love.

As pro football drives commerce moments across travel, ticketing, dining, merchandise, and entertainment, Visa will help clients and merchants connect with fans and participate in those moments throughout the season through these team relationships. At every touchpoint, Visa’s trusted global network helps make those experiences more seamless, secure, and reliable — whether fans are buying game-day gear, grabbing food with friends, or traveling to cheer on their team.

“We are building partnerships that help Visa bring fans closer to the people and communities driving culture across music, gaming, entertainment, and, of course, sports. From pro football to the Olympic and Paralympic Games, to the FIFA World Cup™ to Red Bull Racing, these partnerships give us opportunities to engage with fans around the moments and experiences they care about most,” said Frank Cooper III, Chief Marketing Officer, Visa. “Our focus is on creating meaningful participation, not just visibility. These team relationships give us new ways to connect with fans through experiences, commerce, community, and the moments that make football one of the most influential cultural forces in America.”

Pro football is more than what happens on the field. It lives in neighborhoods, local businesses, rivalries, traditions, and communities across the country. Visa's growing team portfolio provides a platform to celebrate and support those connections while creating meaningful opportunities for fans, clients, and partners. Additional activations, experiences, and programs will be announced throughout the 2026 season.

About Visa

Press@visa.com

Source: Visa Inc.

Visa Data Shows Stablecoins Gaining Traction in Business Payments

Thu, 01 Oct 2026 08:00:00 -0400

New Visa data shows nearly 17%¹ of stablecoin-linked card volume is occurring across business and commercial card programs, underscoring growing adoption of stablecoins for settlement, treasury management and cross-border commerce.

SAN FRANCISCO & MIAMI--(BUSINESS WIRE)-- Today, Visa (NYSE: V) shared new data showing the growing adoption of stablecoins across business payments and commercial card programs, underscoring how stablecoins are increasingly being used as financial infrastructure.

The findings come as businesses, financial institutions and payment providers increasingly explore stablecoins for settlement, treasury management, payouts and cross-border commerce.

New Visa data shows:

Approximately 17% of stablecoin-linked card volume in FY26 year-to-date occurred across business and commercial card programs.
Visa today supports more than 160 stablecoin-linked card programs spanning consumer, business and commercial card activity. Payments volume across these programs has grown nearly 200% year over year.
Businesses are increasingly exploring stablecoins for settlement, treasury management, payouts and cross-border commerce.

"Businesses aren't looking for new payment technologies for the sake of innovation. They’re looking for trusted, reliable ways to move money," said Mark Nelsen, Global Head of Product, Commercial & Money Movement Solutions, Visa. "What's changing is that stablecoins are increasingly becoming part of the conversation around real business applications, from supplier payments and treasury operations to cross-border commerce."

The Shift from Trading to Payments

For years, stablecoins have been associated with trading activity within digital asset markets, helping users move between cryptocurrencies and transact on crypto exchanges.

Today, businesses are increasingly putting stablecoins to work for payments, treasury operations and liquidity management.

Recent industry research from Allium found that payments are now the fastest-growing stablecoin use case, with annual payments volume estimated between $401 billion and $527 billion. The largest business payment categories include service fees ($56 billion), payroll ($43 billion) and supplier payments ($28 billion)². Among the payment flows analyzed, B2B payments had the highest cross-border share, with 43% of volume occurring across borders³.

Visa is seeing that trend reflected across its own ecosystem. In FY26 year-to-date, approximately 17% of stablecoin-linked card volume occurred across business and commercial card programs, reflecting growing interest in stablecoins for settlement, treasury management and cross-border commerce.

Supporting the Next Generation of Money Movement

Visa continues to expand its stablecoin capabilities across settlement, money movement and payment acceptance. Through initiatives spanning stablecoin settlement, Visa Direct pre-funding and payouts, Visa is helping connect stablecoin innovation into real-world payment flows.

About Visa

¹ VisaNet data, FY26 year-to-date. Business and commercial activity determined using Visa's internal card program classifications

² Allium, State of Stablecoins and Payments, Sep 2026 | Allium

³ Allium, State of Stablecoins and Payments, Sep 2026 | Allium. Cross-border share based on Allium's analysis of payment flows for which geographic attribution was available.

Media Contacts
press@visa.com
Jackie Dresch
Conor Febos

Source: Visa Inc.

Visa Foundation Commits $2 Million to Boost Ecosystems Supporting Small Businesses

Wed, 30 Sep 2026 07:00:00 -0400

Visa Foundation is seeking high impact partners to help small business owners start and grow their businesses. Applications are now open.

SAN FRANCISCO--(BUSINESS WIRE)-- Visa Foundation today announced a $2 million commitment to strengthen entrepreneurial support organizations (ESOs) serving small businesses across the United States. Through its first U.S. Request for Proposals, eligible organizations can apply for grants supporting programs that help small business owners build skills, access capital, adopt new technologies and pursue opportunities for growth.

Small and medium-sized businesses represent more than 98 percent of enterprises in the United States, according to the U.S. Small Business Administration, but many continue to face barriers to growth and long-term resilience. Shifting costs and limited access to capital can make it difficult for businesses to invest. At the same time, advances in digital technology and artificial intelligence are increasing the need for modern tools and hands-on training.

ESOs play an important role in helping business owners respond to these challenges. They serve as trusted sources of training, mentorship, funding and other practical assistance, often with deep knowledge of the communities and entrepreneurs they serve.

Visa Foundation expects to select up to 12 eligible 501(c)(3) ESOs with a demonstrated commitment to small business success. Selected organizations will receive grants ranging from $100,000 to $250,000, based on the size and scope of their work. The funding is expected to enable these organizations to expand practical support for small businesses across all 50 states and U.S. territories.

“At Visa Foundation, we believe that the right support at the right time can change the trajectory of a business,” said Najada Kumbuli, President, Visa Foundation. “We are proud to partner with organizations that understand the challenges of small business owners and have the expertise to deliver the practical support they need to scale.”

‘This effort complements Visa’s broader work to support small businesses across the United States through Visa & Main. Visa Foundation’s investment aims to strengthen entrepreneurial support networks that help small businesses grow and succeed. Together, these efforts help bring additional resources to organizations that small businesses rely on for guidance, connections and support.

"Small businesses are the backbone of communities across the country,” said Kim Lawrence, Regional President of North America, Visa. “Through Visa & Main, we’ve seen firsthand the important role these organizations play in helping business owners navigate challenges and pursue growth opportunities. Visa Foundation’s investment strengthens this network of support and helps more entrepreneurs access the resources they need to succeed.”

Applications must be submitted by October 21, 2026, at 12:00PM PT. For more information about the opportunity, complete eligibility requirements and application instructions, visit www.rockpa.org/visa-foundation/.

About Visa Foundation

Visa Foundation seeks to support inclusive economies where individuals, businesses and communities can thrive. Through grantmaking and investing, Visa Foundation prioritizes the resilience and growth of micro and small businesses around the world. The Foundation also supports broader community needs and disaster response in times of crisis. Visa Foundation is registered in the U.S. as a 501(c)3 entity. For more information visit Visa Foundation.

About Visa

Media Contact:
Derek Walls
dewalls@visa.com

Source: Visa Inc.

Safeguards Could Boost Stablecoin Use Among Americans, Finds Visa Study

Wed, 23 Sep 2026 09:00:00 -0400

Money Travels 2026 reveals how technology is reshaping global remittances, with stablecoin interest nearly doubling when hypothetical protections added
Report also finds nearly half (44%) of Americans worry about AI deepfakes when sending money abroad, and 1 in 3 (36%) have already encountered cross-border payment scams

SAN FRANCISCO--(BUSINESS WIRE)-- Visa Inc. (NYSE: V), a global leader in digital payments, today released Money Travels 2026, a global report on how technology is reshaping remittances. The research, which surveyed over 2,000 U.S. consumers, shows Americans want faster, cheaper ways to support family and friends abroad—but not at the cost of security.

Stablecoins—digital currencies pegged to stable values like the U.S. dollar—are accounting for a growing share of cross-border money flows. The survey shows that consumer protections could unlock their adoption: in a hypothetical scenario with bank-level fraud protection and deposit insurance, U.S. adoption intent climbed from 36% to 56%.

The provider matters too. Nearly two-thirds (64%) say trust depends more on who offers a payment method than on the tech itself. Willingness to use stablecoins rises from 36% to 45% when offered through an existing financial provider.

Traditional banks and global payment networks lead on trust. Over six in ten U.S. consumers trust traditional commercial banks (61%) and global payment networks (60%) to provide digital currency services.

Despite industry buzz, stablecoins remain unfamiliar to most American consumers—over half (56%) have never heard of them. Among those who have, misconceptions are common: many assume they fluctuate like Bitcoin.

AI Scams Reach Remittances

Over 1 in 3 (36%) have encountered a scam related to international money transfers. Top tactics include fake messages, account impersonation, and fake investment schemes. 1 in 4 (24%) received AI-generated messages that seemed real, and almost half (44%) are concerned about AI deepfakes impersonating family members.

The stakes are high, with about 1 in 5 senders cutting their own spending to support family abroad.

"Remittances are a lifeline—funding education, essentials, and investment back home," says Vira Platonova, Global Head of Visa Direct. "Our research shows what matters most to those who rely on that lifeline: trust. The future of the industry will be won by the providers that work hardest to earn that trust."

To read the full Money Travels 2026 report, visit Visa.com.

Note on Methodology

Findings are based on self-reported consumer survey responses. Respondents received definitions of key terms, including stablecoins, before answering. Survey scenarios involving "bank-equivalent protections" are hypothetical; stablecoins are not currently covered by deposit insurance (e.g., FDIC). This report is for informational purposes only and does not constitute financial or legal advice.

About the Study

Money Travels 2026 was conducted by Morning Consult on behalf of Visa from February 24 to March 2, 2026. The U.S. sample includes 2,192 adults. Global findings are based on 45,445 respondents across 20 markets.

About Visa

Media Contact: Press@visa.com

Source: Visa Inc.

Visa Research: The Rise of the “Couch Economy” Is Reshaping Consumer Spending

Mon, 14 Sep 2026 09:00:00 -0400

New Visa Business and Economic Insights research finds consumers are increasingly shopping, streaming, dining and managing daily life from home, creating new opportunities for businesses that can deliver convenience and ongoing digital engagement.

Digital commerce expanded across all six markets studied between 2019 and 2026. In three illustrative markets, the share of domestic payment volume occurring online and in-app rose from 48% to 58% in the U.S., 10% to 24% in Poland and 35% to 55% in the UAE.
Streaming subscriptions now appear on a larger share of cards than cinema and concert spending across all markets studied. In the U.S., more than 17% of cards are used for streaming subscriptions, compared to roughly 6% of cards associated with cinema and concert spending.
Food delivery has become a mainstream service embedded in everyday spending habits, with growth increasingly driven by mass-market consumers rather than high-income spenders.

SAN FRANCISCO--(BUSINESS WIRE)-- New research from Visa Business and Economic Insights (VBEI) finds that consumers are increasingly shopping, dining, streaming and managing everyday activities from home, driving the rise of the “couch economy.” This trend is creating new opportunities for businesses as consumers increasingly expect products and services to fit seamlessly into their daily routines.

The report, The Great Indoors: How the "Couch Economy" Is Redefining Consumer Spending Habits, examines spending trends across multiple markets and identifies a broader shift toward digital and home-centered consumption. While technological advances helped accelerate this trend, the research finds that consumer expectations around convenience, speed and seamless experiences are increasingly influencing purchasing decisions and business strategies.

"The rise of the couch economy reflects a broader shift in consumer behavior that extends far beyond e-commerce," said Wayne Best, chief economist at Visa. "As technology continues to reduce friction in everyday activities, consumers are increasingly prioritizing convenience, driving more spending through digital channels, subscription services and delivery platforms. For businesses, understanding these evolving habits is essential to meeting customers where and how they choose to engage."

Digital commerce is becoming part of everyday life

In the U.S., the share of domestic payment volume occurring online and in-app increased from 48 percent in 2019 to 58 percent in 2026, underscoring the continued expansion of digital commerce in everyday spending.

This extends beyond occasional online purchases: in the U.K., nearly 28 percent of cards now make 10 or more online or in-app purchases per month, up from 15 percent in 2018. In the UAE, the share rose from 4.5 percentage points to 25.7 percent over the same period.

Subscriptions and delivery are winning share from traditional channels

This shift is especially visible in entertainment, where at-home streaming now reaches a broader share of consumers than out-of-home cinema and concert spending across every market studied. In the U.S., more than 17% of cards have active streaming subscriptions compared to roughly 6% engaging in cinema and concert spending.

Food delivery services have followed a similar trajectory. In the UAE, the share of cards active on food delivery apps increased from approximately 2 percent in 2018 to nearly 30 percent in 2026.

"Across CEMEA, convenience has become a defining feature of modern consumer behavior," said Mohamed Bardastani, principal CEMEA economist at Visa. "Whether consumers are ordering meals, streaming content or shopping online, they're increasingly seeking services that fit seamlessly into their daily routines. Those same patterns are emerging across markets globally, underscoring the growing role convenience plays in shaping commerce."

The opportunity for businesses extends beyond e-commerce

As convenience becomes a default consumer expectation, businesses are competing through digital engagement, subscription models, delivery capabilities and recurring customer relationships. Broader lifestyle trends reinforce this shift: rising pet ownership is driving growth in pet supplies, grooming, care services and other recurring household purchases. The U.S. remains one of the most pet-oriented markets overall, with roughly 8 percent of domestic cards showing regular pet-related spending.

The couch economy marks a new shift in commerce, one where consumer spending is increasingly flowing to businesses that deliver convenience, digital engagement and recurring value.

The full report is available at How the "couch" is redefining consumer spending habits.

Methodology

VBEI's analysis is based on anonymized VisaNet transaction data and examines spending trends across six markets: Australia, Brazil, Poland, the United Arab Emirates, the United Kingdom and the United States. The research evaluates consumer engagement across digital commerce, subscriptions, food delivery, and other categories associated with home-centered consumption. Pet ownership is proxied by the share of domestic cards with active regular spend at pet merchants. Unless otherwise noted, all analyses of VisaNet data in this report are based on Visa credit, debit and prepaid card transactions.

FAQ

What is the couch economy?

The couch economy refers to the growing trend of consumers shopping, streaming, dining and managing everyday activities from home using digital platforms. As expectations for convenience rise, more spending is flowing through digital channels, subscription services and delivery platforms.

Which industries / categories are most affected?

The research finds significant growth in digital commerce, streaming subscriptions, food delivery and pet-related spending. Spending on streaming is now more common than on cinemas and concerts across all markets studied, and food delivery has expanded from early adopters to mainstream consumers.

Is this trend still growing?

Yes. Across all six markets studied, digital commerce, streaming and food delivery adoption increased between 2018 and 2026. The share of consumers making frequent online purchases (10+ per month) has also risen significantly, suggesting these behaviors are becoming embedded in daily routines.

What does this mean for businesses?

As convenience becomes a baseline expectation, businesses are increasingly competing through digital engagement, subscription models, delivery capabilities and recurring customer relationships. The opportunity extends beyond e-commerce to any business that can deliver seamless experiences and ongoing value in the home.

About Visa Business and Economic Insights (VBEI)

Visa Business and Economic Insights (VBEI) provides data-driven analysis of global economic trends, consumer spending patterns and the evolution of digital commerce, drawing on proprietary VisaNet transaction data, economic modeling and third-party research. The team publishes regular research across macroeconomics, consumer behavior and payments innovation. To subscribe: https://globalclient.visa.com/visaeconomicnews-subscribe

About Visa

Forward-Looking Statement

This release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 that relate to, among other things, our economic outlook. Forward-looking statements are generally identified by words such as "believes," "estimates," "expects," "intends," "may," "projects," "could," "should," "will," "continue" and other similar expressions. All statements other than statements of historical fact could be forward-looking statements, which speak only as of the date they are made, are not guarantees of future performance and are subject to certain risks, uncertainties and other factors, many of which are beyond our control and are difficult to predict. We describe risks and uncertainties that could cause actual results to differ materially from those expressed in, or implied by, any of these forward-looking statements in our filings with the SEC. Except as required by law, we do not intend to update or revise any forward-looking statements as a result of new information, future events or otherwise.

Disclaimer

The views, opinions, and/or estimates, as the case may be ("views"), expressed herein are those of the Visa Business and Economic Insights team and do not necessarily reflect those of Visa executive management or other Visa employees and affiliates. This release and related content, including estimated economic forecasts, statistics and indexes, are intended for informational purposes only and should not be relied upon for operational, marketing, legal, technical, tax, financial or other advice and do not in any way reflect actual or forecasted Visa operational or financial performance. Visa neither makes any warranty or representation as to the completeness or accuracy of the views contained herein, nor assumes any liability or responsibility that may result from reliance on such views. These views are often based on current market conditions and are subject to change without notice.

Media Contact
Raelle Alfaro | press@visa.com

Source: Visa Inc.

New Visa Research Finds Consumer Trust is Accelerating the Path to Agentic Commerce

Wed, 09 Sep 2026 07:00:00 -0400

Consumers rank Visa as the most trusted brand to deliver AI-powered commerce.

SAN FRANCISCO--(BUSINESS WIRE)-- Visa (NYSE: V) today announced the Visa Trust Index for agentic commerce, providing new insight into how consumers are navigating the next evolution of AI shopping and payments. While consumers are increasingly using AI across the shopping journey, only 23% of U.S. consumers trust GenAI to handle payment transactions on their behalf. However, confidence in agentic commerce shifts when payments brands come into consideration. Visa emerged as the most trusted brand for AI-powered payments with 61% of respondents saying they would trust Visa to handle agentic transactions. The findings suggest that while consumers are intrigued by agentic commerce, trust remains the key factor determining whether adoption moves from possibility to reality.

"AI has the potential to fundamentally reshape how people discover, buy and pay for goods and services, much like e-commerce and mobile commerce did before it," said Oliver Jenkyn, Group President, Visa. "While we're still in the early days, trust will be foundational to driving agentic commerce adoption. Consumers will increasingly look to trusted payment experiences and brands as they deploy AI agents to shop on their behalf.”

Trust Will Unlock the Promise of Agentic Commerce

The Visa Trust Index found that consumer adoption of AI is already widespread, with 72% of consumers having used an AI assistant. Yet when it comes to agentic commerce, trust becomes increasingly important in the path to adoption. As AI continues to change the way people discover and shop, trust will shape how they pay.

Visa’s research looked across multiple sectors, including payments, technology and social media, and found that Visa was the most trusted brand for AI-powered payments among respondents surveyed. Visa maintained this leadership across key demographic groups, rising to 68% among consumers ages 18 to 34 and 71% among frequent AI users.

The findings suggest that consumers distinguish between the AI tools they use and the payment brands they trust. While consumers may engage with a range of AI assistants and platforms, trusted payments remain central to their willingness to complete transactions in agentic environments.

"Throughout every major shift in commerce, from the growth of e-commerce to the rise of mobile payments, trust provides stability and certainty to consumers as the world changes around them," Jenkyn said.

Building the Foundation for AI-Powered Commerce

For more than 60 years, Visa has helped enable new forms of commerce by delivering the security and reliability consumers expect when making payments. As agentic commerce continues to evolve, Visa is working with partners across the ecosystem to help establish the capabilities, standards and infrastructure needed to support secure, permissioned agent-initiated transactions.

Through Visa Intelligent Commerce and related initiatives, Visa is helping prepare the payments ecosystem for the next generation of digital commerce through technologies that support secure transactions, identity verification, authentication, and consumer controls.

According to the Visa's Trust Index, consumers are beginning to define what they expect from the companies that will help power the next era of commerce. As AI transforms how people discover, shop, and transact, Visa will continue to track consumer sentiment and help build the trusted foundation for the future of commerce.

Learn more about Visa's leadership in building the trusted infrastructure for agentic commerce at Visa Payments Frontier and on the Visa Newsroom.

Methodology

This survey was conducted on behalf of Visa by the Harris Poll using its Omnibus survey platform - a recurring bi-weekly survey tool that can accommodate ad hoc questions at a moment’s notice for quick turnaround.

The survey was fielded May 26 - 28, 2026, in the United States. Respondents are matched to the US General Adult population based on the US Census. The total sample size was 2,065 US consumers. The payment transaction question sample was 1,028 – 1,034 per brand tested.

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

Media Contact
Conor Febos
CFebos@visa.com

Source: Visa Inc.

Visa and World Bank Group Announce New Risk-Sharing Initiative to Expand Digital Payments and Financial Inclusion in Emerging Markets

Wed, 09 Sep 2026 05:00:00 -0400

SAN FRANCISCO--(BUSINESS WIRE)-- Visa (NYSE: V), a global leader in digital payments, and the International Finance Corporation (IFC), a member of the World Bank Group focused on the private sector, are partnering on an innovative risk-sharing initiative designed to help expand financial inclusion by increasing access to digital financial services in emerging markets.

Under the agreement, IFC will share credit settlement risk for Visa transactions associated with enrolled financial institutions, enabling these institutions to connect more underbanked consumers and small businesses to digital payments. The facility is expected to support approximately $200 million in risk sharing over five years, with an initial focus on 14 countries in Latin America and the Caribbean and reach approximately 50 financial institutions with below-investment grade ratings.

Together, Visa and IFC aim to help financial institutions enable millions more people and small businesses to save, spend, borrow, grow, and participate more fully in the formal economy.

“Access to digital payments can help unlock economic opportunity,” said Paul Fabara, Visa’s Chief Risk and Client Services Officer. “Through this first-of-its-kind partnership with IFC, Visa will help financial institutions bring secure and reliable payment solutions to more people and small businesses in emerging markets. Together, we can expand financial inclusion and help more communities participate in and benefit from the global economy.”

“This initiative exemplifies the power of innovation and partnership to expand economic opportunity where it is needed most,” said Mohamed Gouled, IFC’s Vice President of Products & Clients. “By reducing constraints that limit the participation of financial institutions, we are enabling greater access to digital payment solutions for small businesses and entrepreneurs across emerging markets. This will help them reach new customers, scale their operations, and create jobs. Ultimately, this is how financial inclusion drives sustainable growth and delivers lasting impact.”

Digital financial services can help increase the speed, security, and transparency of transactions, while giving consumers and businesses more ways to participate in the global economy. By helping financial institutions access Visa’s global network, this partnership will support broader participation in digital payment ecosystems across emerging markets.

About Visa

Visa (NYSE: V) is a world leader in digital payments, facilitating payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.

Media Contact
press@visa.com

Source: Visa Inc.