NFL Players, Retail Partners and Celebrity Ambassadors Demonstrate
How Easy It Is to Pay Online with Visa Checkout
SAN FRANCISCO--(BUSINESS WIRE)--
Visa Inc. (NYSE:V), the global leader in payments, is teaming up with
top retailers and financial institutions to give NFL fans an easier way
to pay online during the 2014 NFL season. Using Visa Checkout, consumers
can pay online and on any mobile device, in just a few clicks.
Eight time Pro Bowler Arizona Cardinals wide receiver Larry Fitzgerald shows how easy it is to pay on his mobile phone using Visa Checkout. (Photo: Business Wire)
In support of Visa Checkout, the company today unveiled a multi-million
dollar North American consumer marketing blitz. The campaign
will include national television and digital advertising, social
engagement programs, retailer promotions, and client activation
programs, each designed to highlight the simplicity and utility of the
new Visa Checkout offering.
“Through our relationship with merchants on creative customer
promotions, we’re showcasing the easier way to pay online in a really
powerful way,” said Antonio Lucio, chief global brand officer, Visa Inc.
“This campaign is a great example of how Visa is teaming up with leading
merchants to showcase a better way to pay online. It also allows
millions of consumers to experience and enjoy first-hand how, with Visa
Checkout, we’ve brought the simplicity and speed of the “swipe” to the
This first-ever national Visa Checkout campaign kicks-off today,
alongside the 2014 NFL season, incorporating a broad suite of
compelling, original content.
Footballentine’s Day: The Easier Way to Say Thank you!
Recognizing how dedicated NFL fans are to their teams throughout the
season, Visa Checkout is making it easier to say thank you to friends,
family and loved ones for supporting their “fandom” during football
season by celebrating a new holiday - Footballentine’s Day - on Sept. 6.
Just in time for the holiday, Visa is giving fans the opportunity to
send 18 roses from 1800flowers.com to loved ones, for free by visiting www.visacheckout.com/flowers.
Customers just pay shipping and taxes.
“It’s a funny, charming way for anyone to genuinely say thank you to
others for their dedication, passion and enthusiasm for both the game
and their team,” said Lucio. “Visa Checkout makes it easier for fans to
score big points and show their appreciation of football in advance of
the start of the season for free.”
Fans that enroll in and use Visa Checkout to place an order for 18 free
roses from 1800flowers.com by Friday, Sept. 5, at 4 p.m. E.T., can take
advantage of this offer while supplies last.*
The Easier Way to Pay
Visa is celebrating its NFL sponsorship with a new television
commercial, “One-Handed Catch,” which illustrates the ease and
simplicity of using Visa Checkout, while extending the reach of Visa’s
new brand positioning, “Everywhere You Want to Be.”
“One-Handed Catch” features eight time Pro Bowler Arizona Cardinals wide
receiver Larry Fitzgerald using Visa Checkout to pay on his mobile
phone, while simultaneously fielding passes from three of the NFL’s most
celebrated quarterbacks: New Orleans Saints’ Drew Brees, San Francisco
49ers’ Colin Kaepernick and Indianapolis Colts’ Andrew Luck.
This new spot will air on Sunday, Sept. 7 as part of FOX broadcast of
the first Sunday of the NFL regular season.
Visa Checkout is designed to help make shopping online as simple as it
to “swipe” with a Visa card in stores. Visa Checkout also preserves
whatever liability protections and rewards programs your payment card
offers, as well as the real-time fraud monitoring. The prestigious list
of online merchants that accept Visa Checkout continues to grow, and
as of today includes Neiman Marcus, Staples, Petco and 1800flowers.com.
Consumers can sign up for Visa Checkout through any participating
merchant or bank websites, or at www.visacheckout.com.
Visa and the NFL – A Perfect Team
As an NFL sponsor since 1995, Visa is the exclusive payment services
sponsor of the NFL league, as well as team sponsors of the Arizona
Cardinals, Atlanta Falcons, Baltimore Ravens, Buffalo Bills, Carolina
Panthers, Denver Broncos, Indianapolis Colts, Minnesota Vikings, New
England Patriots, New Orleans Saints, Pittsburgh Steelers and San
As the proud sponsor of 12 NFL teams, Visa is the preferred card for
ticket sales, concessions and merchandise and will have point-of-sale
branding online and at all team payment terminals within the stadiums,
including concession areas and team shops.
Visa is a global payments technology company that connects consumers,
businesses, financial institutions, and governments in more than 200
countries and territories to fast, secure and reliable electronic
payments. We operate one of the world’s most advanced processing
networks — VisaNet — that is capable of handling more than 47,000
transaction messages a second, with fraud protection for consumers and
assured payment for merchants. Visa is not a bank and does not issue
cards, extend credit or set rates and fees for consumers. Visa’s
innovations, however, enable its financial institution customers to
offer consumers more choices: pay now with debit, ahead of time with
prepaid or later with credit products.
Source: Visa Inc.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140903006187/en/
Source: Visa Inc.