Actress Kaley Cuoco Uses Local Offers to Dine, Ride and Earn Uber
Discounts
SAN FRANCISCO--(BUSINESS WIRE)--
Uber and Visa Inc. (NYSE: V) today announced Uber Local Offers, a new
way for riders to earn discounted rides by simply using the same Visa
credit card on file with Uber at their favorite local merchants*. With
Uber Local Offers, Uber riders get more out of shopping and dining,
while merchants get a simple new way to acquire customers, drive loyalty
and increase sales. Local Offers will initially be rolled out in phases
to Uber riders in San Francisco and Los Angeles.
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Uber Local Offers with Visa (Photo: Business Wire)
How Uber Local Offers Works:
Uber riders earn one point for every dollar spent at enrolled
merchants**. Points are tallied in the Uber app, and for every 100
accumulated points, riders will receive $10 off a future Uber ride. The
program can be accessed through the latest version of the Uber app and
once signed-up, riders will find it works seamlessly without having to
access codes or use coupons. Merchants can sign-up to take part in the
program at: https://www.visa.com/loyalty/commercenetwork.
There is already a strong connection between Uber, riders and local
businesses. Visa cardholders who use Uber in the United States spend
more than $144 billion per year in physical stores with $2 billion spent
at local businesses soon after getting out of an Uber***. With Uber
Local Offers, merchants can encourage riders to shop and dine in their
stores and restaurants in exchange for Uber points, driving increased
customer acquisition, engagement and retention. Some initial
participating businesses in Los Angeles and San Francisco include
Barcito, Delarosa, Ike’s, Lucille’s Smokehouse Bar-B-Que, Mixt Greens,
Peet’s Coffee, PizzaRev, Specialty’s Café & Bakery, Super Duper, The Pie
Hole, Uno Dos Tacos, Veggie Grill, and Wurstküche.
To highlight the simplicity and benefits of using Local Offers, actress Kaley
Cuoco, shows off this new program at two of her favorite Los Angeles
restaurants, Barcito and The Pie Hole, captured in this
video to be shown in online social channels.
“I love seeing great things come together, especially right in my home
town of Los Angeles,” said Kaley Cuoco. “Now I get rewarded for things I
already do – shopping, eating and paying with my Visa card. The
security, speed and convenience I have through Visa makes the Uber Local
Offers program a no-brainer.”
“The heart and soul of Los Angeles is its small businesses,” said Andrea
Borgen, general manager/owner, Barcito. “Barcito is thrilled to be part
of Uber’s Local Offers which will not only build loyalty with our
current regulars, but also encourage new guests to experience our
restaurant in downtown LA.”
“We’ve built Local Offers right into the Uber app, making it a one stop
shop for riders to see our curated list of places and track progress
toward free rides,” said Drew Quinn, product manager, Uber. “We’re
excited to partner with Visa to help riders get even more out of their
experience shopping and dining at the places they love, and the local
favorites they’ve yet to try.”
Visa Commerce Network
Uber Local Offers is powered by the Visa Commerce Network, an offers and
loyalty platform that works by connecting transactions between two
merchants. For example, a hotel can provide its customers with offers
from local restaurants using Visa Commerce Network, and with cardholder
consent, track engagement and even issue rewards. Qualifying purchases
are recognized at the point of sale and rewards can be seamlessly
applied to cardholder accounts – eliminating the need for coupons or
redemption schemes. Visa Commerce Network is available through commerce
APIs built on the world’s largest electronic payment network, VisaNet,
and can be easily utilized by merchants through commerce application
programming interfaces (APIs).
“Our partnership with Uber and local businesses is a great example of
Visa’s ability to deliver value to businesses and consumers in a way
that is simple and seamless,” said Terry Angelos, vice president of
loyalty and offers for Visa. “The rider experience can now be extended
beyond the car and into the local community, where merchants can access
$2 billion in local spending while rewarding cardholders for everyday
purchases. That’s a relationship that makes sense for riders, Uber and
local businesses.”
For more information on the Visa Commerce Network or to sign up as a
participating merchant, please visit https://www.visa.com/loyalty/commercenetwork.
* Merchants must be included in the Local Offers Program
** Points received for every dollar spent may vary
*** VisaNet, From July 2015 to June 2016
About Visa Inc.
Visa Inc. (NYSE:V) is a global payments technology company that connects
consumers, businesses, financial institutions, and governments in more
than 200 countries and territories to fast, secure and reliable
electronic payments. We operate one of the world’s most advanced
processing networks — VisaNet — that is capable of handling more than
65,000 transaction messages a second, with fraud protection for
consumers and assured payment for merchants. Visa is not a bank and does
not issue cards, extend credit or set rates and fees for consumers.
Visa’s innovations, however, enable its financial institution customers
to offer consumers more choices: pay now with debit, ahead of time with
prepaid or later with credit products. For more information, visit
usa.visa.com/about-visa, visacorporate.tumblr.com and @VisaNews.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160830005801/en/
Source: Visa Inc.