Lynne Biggar is the executive vice president and chief marketing and communications officer of Visa. In this role, Biggar leads Visa’s global brand strategy, including all consumer, B2B and client marketing activities that advance Visa’s brand and business goals. She also oversees management and activation of Visa’s world’s leading sponsorship assets, internal and external communications, insights and marketing capabilities and analytics.
Since joining Visa in February 2016, Biggar has driven business outcomes and award-winning initiatives, and Visa’s brand continues to accelerate its stature as one of the most valuable brands in the world. She was the first to launch multi-sensory branding, and with a passion for purpose-led marketing, Biggar leads global strategies focused on women’s empowerment, small business and microenterprise support and cross-border commerce. Biggar has also broadened Visa’s global sponsorship approach while completing multi-year extensions with key global sponsorship assets; Visa today is the only brand in the world that is a major sponsor of the NFL, FIFA and Olympics.
Biggar has been recognized by Business Insider as one of the 25 Most Innovative CMOs in the World (2020), by the Forbes list of Top Influential CMOs (2019-2020), and by AdWeek’s Top 50 and 30 Most Powerful Women in Sports (2018 – 2020). Brand Innovators also named her on its ‘Top 100’ Women in Brand Marketing list in 2017, 2018, and 2019.
Biggar joined Visa from Time Inc., where she was the executive vice president of Consumer Marketing and Revenue. Prior to her role there, she spent more than 20 years at American Express in a variety of general management and marketing positions in the U.S. and international divisions.
Biggar holds a BA in international relations from Stanford University and an MBA from Columbia University.