Fans Fuel Up On Pizza with the Easier Way to Pay Online Showcased
in a New Advertising Campaign
SAN FRANCISCO--(BUSINESS WIRE)--
Visa Inc. (NYSE:V) and Pizza Hut are teaming up to offer pizza to hungry
fans this Fall - up to one million free pizzas for consumers who use
Visa Checkout, the easier way to pay online.
Visa is kicking off its national television advertising campaign with
Pizza Hut on Sunday, Sept. 7 featuring professional surfer Kolohe Andino
paying for a Pizza Hut order using Visa Checkout while riding a tube
wave. The live-action spot was directed by Doug Liman, and ends with a
Pizza Hut delivery mid-ocean.
A teaser for the campaign, which brings to life the contrast between the
dramatic surfing achievement and the simplicity of paying with Visa
Checkout on a mobile phone, can be viewed and downloaded here: http://youtu.be/mUD1B9On_7Y.
Pizza lovers can take advantage of the Pizza Hut, Visa Checkout One
Million Pizza promotion beginning Sept. 7. The first one million fans to
buy a large pizza for delivery at PizzaHut.com and pay with Visa
Checkout, will receive a free large one-topping pizza redeemable on
their next online order.*
“Visa Checkout offers our customers another simple and secure way to
quickly order online from Pizza Hut, and we’re excited to be the first
pizza company to pass along this convenience to consumers,” said Carrie
Walsh, chief marketing officer for Pizza Hut. “With this incredible
offer of one million pizzas we think people will be energized to
experience this latest technology.”
Visa Checkout
In support of Visa Checkout, Visa has unveiled a multi-million dollar
North American consumer marketing blitz – the first ever for the Visa
Checkout product. The campaign
will include national television and digital advertising, social
engagement programs, retailer promotions, and client activation
programs, each designed to highlight the simplicity and utility of the
new Visa Checkout offering.
Visa Checkout is designed to help make shopping online as simple as it
to “swipe” with a Visa card in stores. Visa Checkout also preserves
whatever liability protections and rewards programs your payment card
offers, as well as the real-time fraud monitoring. The prestigious list
of online merchants that accept Visa Checkout continues to grow, and
as of today includes Neiman Marcus, Pizza Hut and 1-800-FLOWERS.COM.
Consumers can sign up for Visa Checkout through any participating
merchant or bank websites, or at www.visacheckout.com.
About Visa
Visa is a global payments technology company that connects consumers,
businesses, financial institutions, and governments in more than 200
countries and territories to fast, secure and reliable electronic
payments. We operate one of the world’s most advanced processing
networks - VisaNet - that is capable of handling more than 47,000
transaction messages a second, with fraud protection for consumers and
assured payment for merchants. Visa is not a bank and does not issue
cards, extend credit or set rates and fees for consumers. Visa’s
innovations, however, enable its financial institution customers to
offer consumers more choices: pay now with debit, ahead of time with
prepaid or later with credit products.
* LIMITED TIME OFFER. ONE PER CUSTOMER. FREE PIZZA MUST BE REDEEMED
ONLINE WITHIN 14 DAYS OF ORIGINAL PURCHASE. Free pizza valid on pan,
hand-tossed, and THIN ‘N CRISPY crusts. ADDITIONAL CHARGE FOR EXTRA
CHEESE. Available for carryout at no charge, or delivery subject to
delivery charge and minimum purchase requirements. Prices,
participation, delivery areas and charges, and minimum purchase
requirements for delivery may vary.
Source: Visa Inc.