Visa welcomes 20 new Visa Token Service partners who will help scale
tokenization to their thousandsof merchant clients and millions
of customers around the world
SAN FRANCISCO--(BUSINESS WIRE)--
Visa Inc. (NYSE:V) today announced the commercial expansion of the Visa
Token Service for credential-on-file (COF) token requestors, marking
a major milestone towards further securing consumer payments in the
digital channel.
With this expansion, acquirer gateway and technology partners Adyen,
AsiaPay, Braintree, Checkout.com, Cherri Tech, CyberSource, Elavon,
Ezidebit, eWAY, Fit-Pay, Giesecke & Devrient, PayPal, Payscout, Rambus,SafeCharge, SecureCo, Square, Stripe, Worldpay and YellowPepper
are or will soon be able to tokenize credential-on-file digital payments
on behalf of their merchant and payment clients.
Built on top of the EMVCo Payment Tokenization Standard, the Visa Token
Service offers another layer of security by replacing sensitive
cardholder information, such as personal account numbers and expiration
dates, with a unique digital identifier (a “token”) that can be used for
payment without exposing a cardholder’s more sensitive account
information. In addition to enhancing security, expired or compromised
payment credentials can be seamlessly updated in the background by the
financial institution, eliminating a significant point of friction for
consumers and merchants.
Merchants also get the added security protection of being shielded from
data breaches that occur elsewhere in the ecosystem since the Visa card
number is replaced with a token unique to the merchant or gateway
acquirer partner.
“Today, we welcome 20 partners into the Visa Token Service who will help
scale tokenization to their thousandsof merchant clients and
millions of customers around the world. This opens up a world of
possibilities for our merchants and partners to further evolve and
innovate in digital payments,” said Ansar Ansari, senior vice president,
digital payment products, Visa. “Making digital transactions even more
secure is one of Visa’s biggest priorities. Working with Visa, these
partners will help secure cardholder data and make digital payments
safer, resulting in frictionless digital commerce experiences for
consumers.”
“Adyen is excited to be the first acquirer in the payments ecosystem
with in-market solutions to support and offer Visa Token Service to our
global merchants,” said Kamran Zaki, president, North America, Adyen.
“In addition to improving security, Visa network tokens through Adyen
will allow our merchants with cards on file to reduce involuntary churn
and improve authorization rates without any additional work on their
part.”
“Worldpay is committed to protecting the integrity of every transaction
and this solution integrates well with our own security and tokenization
products,” says Asif Ramji, chief product officer, Worldpay. “By forming
strong relationships with companies like Visa to bring global scale to
every merchant, we ensure their ability to deliver positive customer
experiences. Importantly, Worldpay merchant partners who take advantage
of our implementation of the Visa Token Service do not need to wait for
individual certification and approval to begin protecting their
customers’ data.”
“The integration of the Visa Token Service within the CyberSource Token
Management Service is an important milestone in our quest to enable
clients to create new digital commerce experiences and deepen consumer
engagement across channels,” said Andre Machicao, senior vice president,
CyberSource, a Visa solution. “The powerful integration of these
services provides merchants additional value and simplifies access to
future Visa Token Service enhancements, especially in the area of
credential life cycle management. Dynamic updates of credentials when a
card is lost, stolen or expired will help our clients improve the
consumer experience and lift conversion.”
Since the launch
of the Visa Token Service in 2014, Visa has added over 60 global
token requestors—including mobile and wearable manufactures, issuer
wallets, online merchants, payment service providers and acquirers—from
40 markets onto the token platform. The addition of 20 merchants,
acquirer gateways and token requestors will bring scale globally and
support Visa’s commitment to security and convenience of online and
mobile payments from both traditional eCommerce as well as
credential-on-file transactions.
About Visa Inc.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our
mission is to connect the world through the most innovative, reliable
and secure payment network - enabling individuals, businesses and
economies to thrive. Our advanced global processing network, VisaNet,
provides secure and reliable payments around the world, and is capable
of handling more than 65,000 transaction messages a second. The
company’s relentless focus on innovation is a catalyst for the rapid
growth of connected commerce on any device, and a driving force behind
the dream of a cashless future for everyone, everywhere. As the world
moves from analog to digital, Visa is applying our brand, products,
people, network and scale to reshape the future of commerce. For more
information, visit About
Visa, visacorporate.tumblr.com and @VisaNews.
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Visa Inc.
Sheerin Salimi, 415-805-5923
shesalim@visa.com
Source: Visa Inc.