News Details

Visa Opens Door to Digital-First Payment Experiences Through Visa Next

April 22, 2019

Unveils a new platform to help re-imagine how consumers access, manage and control their money

SAN FRANCISCO--(BUSINESS WIRE)-- Today, Visa (NYSE: V) introduced a new platform with a set of beta APIs, specifications and development tools for issuers and issuer processors to begin building and beta testing new payment products to help meet the future needs of digital-first consumers. The offering will be available to clients and partners via Visa Next, a new destination for accessing new solutions in Visa’s product pipeline.

The first set of beta APIs will help Visa’s clients and partners build unique new ways for individuals to use, manage and control their money digitally – and in a way that works for them. The APIs available immediately on the platform, through Visa Next, will have the following functionalities:

  • Create new digital card accounts on demand
  • Add newly-issued or existing cards to the platform to build solutions that seamlessly combine multiple Visa digital services
  • Instantly activate and tokenize digital accounts for use in ecommerce and in mobile wallets
  • Enable a consumer’s mobile device for contactless or QR payments using tokens
  • Deliver rich transaction data to clients for real-time actions or authorization decisions, and purchase alerts to the cardholder
  • Configure rules/limitations around use of digital cards, such as
    • Turn on/off transaction controls at any time
    • Setting dynamic transaction or spending limits
    • Control use by purchase channel or by geography
    • Control use by merchant type, merchant, etc.
  • Share digital companion cards and control access in real time
    • Independently manage controls on linked/shared digital cards

“Imagine if parents could instantly create a Visa card on their mobile device and send it to their child’s phone for immediate use, instead of giving them cash for movies, for example. They could also set parameters around where, when, even how long the child can use this card – and adjust these controls at any time via their own mobile device,” said Sam Shrauger, SVP, global issuer and consumer solutions, Visa. “This example is just one of many ways our partners and clients can use this platform. Visa’s innovative tools enable the ecosystem to simplify certain aspects of our everyday lives, giving consumers back the power of managing finances the way it works the best for them.”

In addition, many consumers in Asia, for example, use a super-app wallet that is only accepted within their country borders, but not necessarily elsewhere. With the new set of capabilities, Visa’s clients and partners can give their customers an option to turn their wallet balance into a digital Visa card, right on their mobile device, and begin transacting in over 200+ countries and territories, at 53.9 million merchant locations where Visa is accepted1. The capabilities can also help bring to life additional functionality, including the ability to set card controls, load ‘tap to pay’ and create transaction notifications for consumers.

“In an era where consumers expect to configure and control digital experiences to match their specific needs, Visa should empower them to do the same with their money,” continued Shrauger. “By helping re-imagine how money is used in a digital age and by making new services available through Visa Next, we are going to unlock new ways for partners and clients to interact with Visa and bring to life the next generation of digital-first payments products to meet those unique needs of consumers worldwide.”

Visa Next will also enable the creation of globally interoperable and tailored solutions for digital-first individuals around the world. Throughout 2019, it will bring to life additional beta APIs including loyalty, benefits and rewards and new transaction controls.

For more information about Visa Next and to partner with Visa to build and enable the next digital-commerce experience, please visit

1 Visa Fact Sheet, January, 2019

About Visa Inc.

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of connected commerce on any device, and a driving force behind the dream of a cashless future for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit, and @VisaNews.

Aida Hadzibegovic
Tel: 415-805-4242

Source: Visa Inc.