Money is Changing is the latest articulation of how Visa is committed
to supporting women through inspirational and tangible tools and
resources that help make money work for them
NEW YORK--(BUSINESS WIRE)--
If 2018 taught us anything, it was that women are using conversation to
break gender norms and tackle taboo topics. Today, Visa (NYSE: V)
announced the return of its popular social and digital series, Money
is Changing. Phase two of Money is Changing builds on the insights
gathered from millennial women about the changing dynamic between women
and money by featuring real stories of women who are forging change when
it comes to their finances. Whether demanding equal pay in Hollywood or
on the soccer field, or bringing their passions to Main Street America,
the Money is Changing campaign provides the tools, vocabulary and
platforms to help Millennial women make their money work for them.
“Visa has long been committed to fostering an environment that enables
women to thrive and challenge the status quo. That commitment comes to
life in many ways, both inside and outside our workplace,” said Mary Ann
Reilly, senior vice president, North America Marketing, Visa. “There is
no better way to show that commitment than to highlight real stories of
women who are gaining financial power and shifting cultural dynamics
around money.”
Inspiring Action
Throughout this year’s campaign, Visa will feature a diverse spectrum of
women and highlight the practical steps they have taken to challenge
existing money taboos and help create a more inclusive and equal future.
-
The Cost: Visa will introduce, “The
Cost,” a digital ad featuring moments throughout a woman’s life
when she chose to avoid talking about money, even when it was to her
detriment. As viewers watch, they’ll see the literal cost of her
silence add up.
-
How I Changed It: Visa is starting the “How I Changed It”
content series which will feature authentic stories of financial
empowerment, ‘side hustles’ and shattered glass ceilings. This series
will be a source of inspiration, and offer a platform for others to
share and become arbiters for change.
-
Motivating Stories: Visa will debut a digital ad during film
award season featuring female designers, directors, producers and
activists who will share personal stories of how they changed their
financial circumstances by speaking up. The spot was directed by Gia
Coppola; view
ad here.
The Power of Women
As part of its ongoing commitment to providing women with the tools and
resources they need to be successful, Visa also has launched a global
initiative – She’s
Next, Empowered by Visa – to support female small business owners as
they build, sustain and advance their businesses. She’s Next teamed up
with the Female
Founder Collective, a network of businesses led by women, supporting
women. The Female Founder Collective seal helps raise awareness and
inform consumers that certain businesses are female-owned and operated.
At February’s New
York Fashion Week (NYFW): The Shows, Visa, the Official
Payment Technology Partner, featured contactless vending machines
with limited edition products from female-owned brands, with 100% of the
purchase price of products sold from each vending machine supporting a
specific female-based cause so consumers were able to shop with purpose
in support of Girls
Inc., Girls
Who Code, and Dress
for Success, respectively. Visa also
hosted a panel titled, “How We Changed It,” a discussion with four
female disruptors who are inspiring the next generation of women,
including Alli Webb, Founder of Drybar, Yael Aflalo, CEO & Founder of
Reformation, Michelle Smith, Creative Director and Founder of Milly and
Heather Philp, SVP Credit Card Products Management, Wells Fargo.
“Promoting inclusivity and equality through partnerships and strategic
business initiatives are just some of the latest ways that Visa is
putting talk into action,” continued Reilly. “This work is never done,
it is core to our business to constantly track, evaluate and measure.”
For more information about Visa’s Diversity & Inclusion please visit: www.visa.com/diversity.
About Visa Inc.
Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our
mission is to connect the world through the most innovative, reliable
and secure payment network - enabling individuals, businesses and
economies to thrive. Our advanced global processing network, VisaNet,
provides secure and reliable payments around the world, and is capable
of handling more than 65,000 transaction messages a second. The
company’s relentless focus on innovation is a catalyst for the rapid
growth of connected commerce on any device, and a driving force behind
the dream of a cashless future for everyone, everywhere. As the world
moves from analog to digital, Visa is applying our brand, products,
people, network and scale to reshape the future of commerce. For more
information, visit About
Visa, https://usa.visa.com/visa-everywhere/blog.htmland @VisaNews.
About Female Founder Collective
The Female Founder Collective is a network of businesses led by
women, supporting women. Its mission is to enable and empower female
owned and led businesses to positively impact communities, both socially
and economically. The Female Founder Collective seal allows more women
to know what companies they can support in order to support each other.
Real change can happen in the world when women work together on behalf
of all women. For more information on the FFC and how to join, visit www.femalefoundercollective.com
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View source version on businesswire.com:
https://www.businesswire.com/news/home/20190221005297/en/
Caylah Novak
cnovak@visa.com
Visa
Inc.
Source: Visa Inc.